Website Design
Art Direction Discussion
June 23, 2009
I selected the following web sites as award winning sites for the following reasons:
- visually consistent from page to page | grid : directory structure consistent
- visually unified, clean, professional | solves the communication need
- visually balanced and spatially resolved | good use of positive : negative spacial relationships
- easy to read, with clean consistent typography | excellent hierarchical typographic structure
- free of decorative excesses and non-essential elements
- user friendly, easy to navigate, loads fast
